- May 20, 2016
- Ankur Chauhan
In today’s fast paced world, everything and everyone is connected. Social Media has become one of the major tools in managing any kind of market process. In the recruitment industry, the use of social media is becoming increasingly popular for screening potential candidates and also as a casual communication channel.
According to reports, almost 92% of companies use social media platforms like Facebook, Twitter, etc for recruitment purposes. Social media has become one of the largest database of talented and qualified candidates. Recruiters are taking various steps to tap into this unlimited resource.
Facebook is the largest networking website in the world with almost 1.6 billion active users. People use to it to connect with their family, friends and associates from all over the world. It also allows business firms, organizations to interact with its target audience on a global scale.
Facebook has been redefining a lot of cultures since its inception. Soon it will take over the recruitment industry too. Here are some facts that should back up my claim.
- 84% of job seekers have a Facebook profile.
- 48% of all users have used Facebook to find a job.
- 16% of all facebook users have received job referrals from facebook friends.
- At least 1 in 5 users have added their professional information on Facebook.
How to use Facebook as a recruiting tool
Facebook’s most impressive quality is it’s sheer amount of users. As a recruiter, your job is to use this colossal user base for getting the perfect employees for your company. To put a cherry on top, Facebook provides you with multiple options to make your job easier.
As you may already know, aside from personal profiles, Facebook also allows you to create exclusive pages for your business/organization free of cost. It gives you the ability to share your products and services with a global audience. If your organisation already has a popular page, you can use it to post frequent job postings and vacancies in your firm. These will be directly rerouted towards the feeds of prospective candidates who have already showed interest in your firm by liking your page.
Facebook Ads is one of the most important resource for market businesses. Ads are common to lot of internet platforms like Yahoo, Google, etc. The unique ability of Facebook Ads is that it allows you to target a specific audience of your choice based on your parameters such as age, sex, and other major keywords related to your job postings. Unlike other options, this feature is premium and is attached to some basic charges (PPC or PPI).
Facebook Job Posting
Facebook Postings is the simplest form of facebook utilization where you can post jobs in a personal or public post. The job postings can include all relevant information including the job profile, industry domain, location, etc. Considering the massive user base of Facebook, you can be sure that your job postings are being feeded to a good number of potential candidates. The only restriction to this feature is that it doesn’t allow you to target your posts to a specific audience of your choice.
Recruiting through Facebook is still at an adolescent stage and has a lot of potential to evolve into something much bigger. The relatively less competition at this early stage can also give you an edge over using industry crowded platform such as LinkedIn.
The present youth generation is primarily growing up on social media, which makes social media their genuine walk through in every aspect of their life. If you’re a smart recruiter, you should start working on your company’s social media recruitment strategy right now.